PENGARUH FAKTOR-FAKTOR RESIKO PADA KEPUTUSAN PEMBELIAN ONLINE DI KOTA BANDA ACEH

Nara Pristiwa, Zuraidah Zuraidah, Bagas Wisal Syuhada

Abstract


Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor risiko yang mempengaruhi keputusan pembelian online di Kota Banda Aceh. Adapun faktor-faktor risiko yang menjadi objek penelitian diantaranya adalah faktor risiko finansial, faktor risiko produk, faktor risiko waktu (time) dan faktor risiko pengangantaran (delivery). Populasi adalah masyarakat Kota Banda Aceh yang pernah melakukan pembelian secara online yang jumlahnya infinite, sampel penelitian diambil berdasarkan metode non probability sampling, dengan teknik menyebarkan kuesioner berdasarkan kriteria tertentu kepada para pembeli online.

Kata kunci: Keputusan pembelian online, risiko finansial, risiko produk, risiko waktu, dan risiko delivery.


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