PENGARUH FAKTOR-FAKTOR RESIKO PADA KEPUTUSAN PEMBELIAN ONLINE DI KOTA BANDA ACEH

Nara Pristiwa, Zuraidah Zuraidah, Bagas Wisal Syuhada

Abstrak


Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor risiko yang mempengaruhi keputusan pembelian online di Kota Banda Aceh. Adapun faktor-faktor risiko yang menjadi objek penelitian diantaranya adalah faktor risiko finansial, faktor risiko produk, faktor risiko waktu (time) dan faktor risiko pengangantaran (delivery). Populasi adalah masyarakat Kota Banda Aceh yang pernah melakukan pembelian secara online yang jumlahnya infinite, sampel penelitian diambil berdasarkan metode non probability sampling, dengan teknik menyebarkan kuesioner berdasarkan kriteria tertentu kepada para pembeli online.

Kata kunci: Keputusan pembelian online, risiko finansial, risiko produk, risiko waktu, dan risiko delivery.


Teks Lengkap:

PDF

Referensi


Bhatti, Anam. Hamza Akram, Ahmed Usman Khan, Hafiz Muhammad Basit, M. Adeel Jahangir. 2020. Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior. Journal of Xidian University VOLUME 14, ISSUE 5, 2020 ISSN No:1001-2400

Forsythe, S., Liu, C., Shannon, D., & Gardner, L. (2006). Development of a Scale to Measure the Perceived Benefits and Risks of Online Shopping. Journal of Interactive Marketing, 55-75.

Haqiqi, N. (2020). PENGARUH KEMUDAHAN, MANFAAT DAN PERSEPSI RISIKO TERHADAP KEPUASAN BELANJA ONLINE DALAM MENGGUNAKAN E-COMMERCE SHOPEE DI KELURAHAN TANJUNGSARI KECAMATAN TAMAN, SIDOARJO (Doctoral dissertation, UNIVERSITAS PGRI ADI BUANA SURABAYA)..

Javadi, M. M. (2012). Internasional Journal of Marketing Studies. An Analysis of Factors Affecting on Online Shopping Behavior of Consumers, 81-82.

Ko, H., Jung, J., Kim, J., & Shim, S. W. (2004). Cross-cultural Difference in Perceived Risk of Online Shopping. Journal of Interactive Advertising, 20-29.

Kotler, P., Armstrong, G., Ang, S. H., Leong, S. M., Tan, C. T., & Ho-Ming, O. (2012). Principles of marketing: an Asian perspective. Pearson/Prentice-Hall

Laroche, M., Goutaland, C., & Bergeon, J. (2003). How Intangibility Affects Perceived Risk : The Moderating Role of Knowledge and Involvement. Journal of Sales Marketing, 122-140.

Maddeppungeng, A., Wigati, R., & Faris, A. (2017). Manajemen Risiko Proyek Pembangunan Jalur Keretaapi yang Berpengaruh terhadap Kinerja Waktu (Studi Kasus Double-Double Track Railway Jakarta, Zona Jatinegara-Bekasi). Jurnal Fondasi, 6(2).

Masoud, E. Y. (2013). The effect of perceived risk on online shopping in Jordan. European Journal of Business and Management, 5(6), 76-87.

Nguyen, L., Gallery, G., & Newton, C. (2019). The joint influence of financial risk perception and risk tolerance on individual investment decision?making. Accounting & Finance,59, 747-771.

Quan, L., Al-Ansi, A., & Han, H. (2022). Assessing customer financial risk perception and attitude in the hotel industry: Exploring the role of protective measures against COVID-19. International Journal of Hospitality Management,101, 103123.

Anwar, R., & Adidarma, W. (2016). Pengaruh Kepercayaan dan Resiko Pada Minat Belanja Online. Jurnal Manajemen dan Bisnis Sriwijaya, 4(2), 165-166.

Sekaran, U., & Bougie, R. (2010). Research Methods for Business : A Skill Building Approach. John Wiley & Sons.

Sekaran, U., & Roger, B. (2010). Research Method For Business : A Skill Building Approach, Edition 5th. New York: John Wiley @Sons.

ugiyono. (2004). Metode Penelitian Bisnis. Bandung: Alfabeta.

Surawiguna, T. J. (2010). Makalah E-commerce. Jurusan Sistem Informasi STMIK Amikom. Halaman, 5-15.

Tjiptono, Fandy dan Anastasia Diana. 2016. Pemasaran Esensi & Aplikasi. Yogyakarta : Andi Offset.

Xue, D. Fei. (2015). Analyzing the relationship between perceived risk and customer involment: based on the bank financial products, international journal of economics, commerce and management united kingdom, III(2), 1-7

Yen, Y.S (2015). Managing perceived risk for customer retention in e-commerce: the role of switching costs. Information & computer security, 23 (2), 145-160.

Zulfa, L., & Hidayati, R. (2018). Analisis pengaruh persepsi risiko, kualitas situs web, dan kepercayaan konsumen terhadap keputusan pembelian konsumen e-commerce Shopee Di Kota Semarang. Diponegoro Journal of Management, 7(3), 1-11.

https://dataindonesia.id/digital/detail/apjii-pengguna-internet-indonesia-tembus-210-juta-pada-2022.

https://goodstats.id/infographic/media-sosial-yang-paling-banyak-digunakan-di-indonesia-2022-JpfD1


Refbacks

  • Saat ini tidak ada refbacks.