Pengaruh Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Pada PT. Nusantara Surya Sakti (NSS) Unaaha

Yunila Yunila

Abstract

Globalization in the current era, socio-economic changes have many challenges that cannot be avoided by the business world in general and also the marketing world in particular. Increasingly competitive competition. Requires every actor from the company who is able to implement any strategy that can maintain and also develop their company. Marketing has a role in this case, has a significant position to plan marketing programs that are able to touch the needs of the community between the availability of consumer goods and services effectively. Product quality and promotional mix have a positive and significant effect on purchasing decisions of PT.Nusantara Surya Sakti Unaaha. Good product quality and promotional mix result in good purchasing decisions, while consumer dissatisfaction can cause them to leave the company. In other words, the promotional mix and product quality have a positive and significant effect on purchasing decisions of PT.Nusantara Surya Sakti Unaaha.

 

Keywords: Promotion Mix, Product Quality and Purchase Decision

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References

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DOI: https://doi.org/10.47647/jsr.v15i1.3132