Sistem Pendukung Keputusan Penentuan Lokasi Bisnis Cofee Shop Menggunakan Metode Ahp (Analytctic Hierarchy Process)

Abstrak

Abstract - Business location selection is one of the most important factors that determine the success of a coffee shop business. A strategic location can increase the number of customers, improve accessibility, and enhance business profitability. However, the process of selecting a coffee shop location is often carried out subjectively based on intuition or personal experience without using a systematic analytical method. This condition may lead to less optimal decisions because several important criteria such as population density, competition level, road access, rental costs, and customer potential are not objectively considered. This study aims to design and develop a web-based Decision Support System (DSS) for determining coffee shop business locations using the Analytic Hierarchy Process (AHP) method. The AHP method is used to calculate the priority weight of each criterion and alternative through pairwise comparison, matrix normalization, and priority value calculation. The system is developed using the Laravel framework and MySQL database to manage criteria data, location alternatives, comparison data, and recommendation results systematically. The results show that the system is capable of providing objective and systematic recommendations for coffee shop business locations based on the highest preference values generated by the AHP calculation process. With this system, business owners are expected to obtain assistance in determining more appropriate, effective, and strategic coffee shop business locations in Sigli City.

Keywords - Decision Support System, Analytic Hierarchy Process, Coffee shop, Location Selection, Laravel, Web-Based System..

Abstrak - Pemilihan lokasi usaha merupakan salah satu faktor penting yang dapat menentukan keberhasilan suatu bisnis coffee shop. Lokasi yang strategis dapat meningkatkan jumlah pelanggan, mempermudah aksesibilitas, serta meningkatkan potensi keuntungan usaha. Namun, proses penentuan lokasi coffee shop sering dilakukan secara subjektif berdasarkan intuisi atau pengalaman pribadi tanpa menggunakan metode analisis yang sistematis. Kondisi tersebut dapat menyebabkan keputusan yang kurang optimal karena tidak mempertimbangkan berbagai kriteria penting secara objektif seperti kepadatan penduduk, tingkat persaingan, akses jalan, biaya sewa tempat, dan potensi pelanggan. Penelitian ini bertujuan untuk merancang dan membangun Sistem Pendukung Keputusan (SPK) penentuan lokasi bisnis coffee shop menggunakan metode Analytic Hierarchy Process (AHP) berbasis web. Metode AHP digunakan untuk menentukan bobot prioritas setiap kriteria dan alternatif melalui proses perbandingan berpasangan, normalisasi matriks, dan perhitungan nilai prioritas. Sistem dibangun menggunakan framework Laravel dan database MySQL sehingga mampu mengelola data kriteria, alternatif lokasi, perbandingan kriteria, dan hasil rekomendasi lokasi secara terstruktur. Hasil penelitian menunjukkan bahwa sistem mampu memberikan rekomendasi lokasi coffee shop secara objektif dan sistematis berdasarkan nilai preferensi tertinggi dari hasil perhitungan metode AHP. Dengan adanya sistem ini, diharapkan pelaku usaha dapat memperoleh bantuan dalam menentukan lokasi bisnis coffee shop yang lebih tepat, efektif, dan sesuai dengan kondisi wilayah Kota Sigli.

Kata Kunci - Sistem Pendukung Keputusan, Analytic Hierarchy Process, Coffee shop, Penentuan Lokasi, Laravel, Website.