Transformasi Digital dan Intensitas Persaingan Perguruan Tinggi Keagamaan Islam Swasta Analisis Lima Kekuatan Porter dan SWOT

Nenden Nadya Rizky Mashrul, Kasmalinda Syafdar

Abstract


Transformasi digital menggeser dasar persaingan perguruan tinggi dari mutu akademik ke aksesibilitas dan fleksibilitas layanan, dan pergeseran ini menekan perguruan tinggi keagamaan Islam swasta (PTKIS) berskala kecil. Penelitian ini menganalisis dampak transformasi digital terhadap intensitas persaingan yang dihadapi STAI Pelita Nusa, Kabupaten Bandung Barat, sekaligus merumuskan strategi yang dapat ditempuh. Pendekatan yang digunakan kualitatif dengan desain studi kasus tunggal. Data dikumpulkan melalui wawancara mendalam terhadap enam informan dan studi dokumen, lalu dianalisis dengan model Miles dan Huberman. Lima Kekuatan Porter dipakai untuk mendiagnosis lanskap persaingan, hasilnya dipetakan ke dalam analisis SWOT, kemudian diturunkan menjadi strategi melalui matriks SWOT. Hasil penelitian menunjukkan intensitas persaingan tergolong tinggi, dan transformasi digital memperkuat tekanan itu dengan menurunkan hambatan masuk serta memperluas jangkauan pesaing dari luar daerah. Kekuatan utama kampus terletak pada jaringan kepercayaan komunitas pendidikan Islam lokal dan identitas keislaman, sedangkan kelemahannya pada kapasitas riset, jumlah dosen bergelar doktor, dan peringkat akreditasi. Strategi yang direkomendasikan adalah diferensiasi terfokus yang bersandar pada kekuatan yang sulit ditiru sambil memanfaatkan digitalisasi untuk memperluas jangkauan dan membenahi mutu.


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