ANGKRINGAN SEXY JOMBANG (Study Of The Phenomenology Of Sexy Waitresses In Angkringan Business To Increase Sales Turnover In Jombang)

Abstract

The current modern era has made angkringan a place for social interaction and a place for consumption for all social strata of society. creating a form of angkringan that has distinctive characteristics so that it is known by the community. Therefore, the authors see an opportunity for an angkringan business. Angkringan is a “typical” place to buy and sell food and drinks. As for the formulation of the problem "Why in the marketing process of Angkringan in Jombang make use of sexy women to attract buyers"? This research method uses a descriptive qualitative approach. Data collection was carried out using interview, observation, and documentation techniques. The subject determination technique in this study used a purposive sampling technique, namely the subject determination technique based on several predetermined considerations. Validation of data is done by using triangulation. Furthermore, the data is processed and analyzed in several stages, namely: data collection, data presentation), conclusions (drawing conclusions by looking at the presentation of data), and Verification (drawing conclusions to answer the formulation of the problem).The results of this study are: (1) the marketing strategy for the Juragan 99 angkringan business in Jombang district is to increase market share after going through the strategic stages of choosing a strategic location, there are no restrictions for all people to become consumers, the food menu provided is safe for consumption, providing services as possible, a clean place, affordable prices, and promotions through banners, social media and word of mouth (2) angkringan skipper 99 business opportunities in Jombang district have good prospects going forward and have the competence to do it, supported by the results of the SWOT analysis (strengths, weaknesses, opportunities and threats) The market and marketing aspects of the angkringan business are feasible because they have market potential and opportunities to market their products, this can be seen from the number of potential consumers the business has. From the economic, social and cultural aspects, it can be said that it is feasible because it has opened up employment opportunities, then from a legal aspect, the angkringan business is said to be feasible because of an exception from the Minister of Trade Regulation which states that not all businesses must have a permit, including the angkringan business.

Keyword: angkringan, phenomena, business opportunities