INFLUENCE CREATIVITY AND SYSTEMS INFORMATION AGAINST MARKETING PERFORMANCE AT PT. SIGLI BRANCH SHARIA PAWNSHOP REGENCY PIDIE

Cut Italina, Muhammad Jamil, Junaidi Junaidi, Vella Ozia Putri

Abstrak


Writing this carried out at PT. Sigli Branch Sharia Pawnshop with object customer and subject research is Creativity, System Information and Marketing Performance, retrieval sample conducted with formula Solvin sampling as many as 90 customers, data processing is carried out with equipment analysis multiple Linear regression to two variable that is variable independent (Creativity and Systems Information) against variable dependent ie marketing performance. From testing data analysis is carried out, then the output data is generated with testing multiple linear regression that exists influence in a manner simultaneous Among variable Creativity, System Information on Marketing Performance on decisions purchases at PT. Sigli Branch Sharia Pawnshop where Fcount > Ftable with score Fcount of 124,483 meanwhile Ftable of 2.2.705. When seen from testing in a manner Partial or testing regression coefficients that partially value _ tcount > ttable that is score variable Creativity 5649, and value System Information of 5,812 meanwhile score t table amounted to 1,986 on the level significance < 0.5 then with thereby accept hypothesis alternative with reject hypothesis zero

Keywords: Creativity, System Marketing Information and Performance


Teks Lengkap:

PDF

Referensi


Armstrong, Michael, (2006) Performance management ( over language : Tony Setiawan) Monument , Yogyakarta.

Danther , Nyoman (2012), Methods Research , Andi Jakarta.

Gesperz, Vincet (2012), Balance Scorecard Integrated Performance Management System with Six Sigma for

Business and Government Organizations , PT. Gramedia Pustaka Utama, Jakarta, second edition.

Ginanjar Suendro (2013) Analysis influence innovation product through performance marketing for reach

superiority race sustainable ( study case in the small and medium industry of Pekalongan batik )

Hendro (2011) , Basics Entrepreneurship , Erlangga , Jakarta.

Imam Gozali and CH Asta Nugraha (2015) Marketing Performance for Reach Superiority Bersaiang ( Studies on

Industrial Centra Batik Clothing in Pekalongan .

Jatmiko , RD (2008) Strategic Management , Edition one , Salemba Four , Jakarta.

Jogiyanto (2009), System Analysis and Design Information Approach Structured , Andi Offset Yogyakarta.

Kasmir (2008), Entrepreneurship , Raja Grafindo Persada , Jakarta.

Kotler, Philip (200 9 ) Marketing Management : Analysis, Planning, Implementation and Control , Eighth Edition,

Salemba Empat, Prentice Hall, Jakarta.

Kotler, Philip and Armstrong (200 9 ) Fundamentals of Marketing : Principles of Marketing 7e , Indonesian Edition,

Volume 1, Prenhallindo, Jakarta.

Laudon (2009), Consumer Behavior , Prenhallindo , New York, USA

Mulyono (2007), Marketing Strategy . PT. Ghalia Indonesia, Jakarta.

Munandar , Utami (2009), Development Emotion etc Creativity , Rineka Copyright , Jakarta , Edition Second .

Tjiptono Fandy (2008), Marketing Strategy , Edition second , Andi Yogyakarta.

Rivai Veithzal (2009), Management Source Power Man for Company of theory to Practice , Raja Grafindo Persada

, Jakarta.


Refbacks

  • Saat ini tidak ada refbacks.